Three Public Speaking Concepts
When preparing a speech or business presentations you will want to keep these three speech tips in mind.
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The first is to get a handle on just what you are up against. You want to understand your Market, Medium and Message. By that you want to understand to whom your business presentations or speech is addressed. What do you know about your audience, there relative level of familiarity with your topic, their familiarity with industry jargon or lack thereof, and their general expectations of you and your speech or business presentations.
By medium, you want to be clear on the how whys and where’s of your presentation. Any good list of speech tips will suggest that you visit the scene of the crime in advance is at all possible. Scope out the room. Will the audience be seated around tables or auditorium style, and if so wide and shallow, or narrow and deep. While these factors may make little difference to your actual presentation, it will help you visualize yourself delivering your speech.
Also important is to know who if anyone will precede you or follow your talk. This is especially true of business presentations. Is your role to set the stage for others, or deliver the final call to action.
Which brings us to the key of the public speaking concepts, the message. You must be clear about what the one main thrust of your message is. Most business presentations and speeches should have a singular purpose. Anything more than one key central idea just offers room for people minds to wander away from your desired goal. Peoples minds wander away fast enough on their own without you providing enticements.
While you may have a number of supportive elements in your talk, you want to make sure they all are there to reinforce your primary point. If they are unnecessary or tangential, they should probably be eliminated. Your listeners will seldom complain if your talk is a tiche shorter than expected.
Your goal should be to be both comprehensive and concise. Cover the most important concepts and support them, but do so as quickly and succinctly as possible. Finally, be sure to tell them what you want them to do. Your call to action is the entire purpose of your presentation and must flow as a natural result of your presentation.
But don’t be afraid to tell stories to illustrate your ideas. While they may seem diversionary, a good story that is spot on in support of a point will capture your audience’s attention and connect on an emotional level. Your story helps paint a verbal picture and makes your speech or business presentations far more memorable.
In summary out three public speaking concepts were to focus on your audience, know who they are and their expectations. Understand the venue you will be speaking in and what your role is in the program. And finally, your major contribution is your message. Make it clear, concise and spare. And finish with a call to action. These speech tips apply to almost any speech or business presentation.
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